15 ways to use virtual reality in events

Who I am
Tere Vida Mombiela
@terevidamombiela

Summary

  • 1. Present products at trade fairs or during conferences
  • 2. Encourage visitor engagement through AR games
  • 3. Open access to your virtual reality lounges
  • 4. Organize interactive 360-degree virtual reality meetings
  • 5. Attend a show as a virtual visitor
  • 6. Show the before / after of a place when announcing a work project or during the inauguration
  • 7. Enhance a place by creating a unique and dynamic decor
  • 8. Raise funds for a great cause at a charity gala
  • 9. Offer the “behind the scene” experience to the public
  • 10. Spread a poignant message to the public through an immersive experience
  • 11. Event communication: putting the consumer at the heart of storytelling
  • 12. Marketing: changing the relationship between the brand and the consumer
  • 13. Create enthusiasm around a product: offer a unique experience to the general public
  • 14. Services: improve existing services through VR
  • 15. Social media content: VR and 360 ° content for more engagement of your followers

Virtual reality and augmented reality are on the rise. These technologies are the big fashion of the year 2017-2018. In this context, organizers of meetings and other conferences are looking for new ways to incorporate these innovations into their events. Here are 15 smart ways to use virtual reality and augmented reality for events. 



1. Present products at trade fairs or during conferences

Product demonstrations are an important part of events, whether they are fairs, shows or conferences. Thanks to virtual reality headsets, it is possible to perform these demonstrations interactively for visitors, without even having to bring these products on site. This is a great opportunity, especially for large and bulky products that would be very difficult, if not impossible, to transport to a trade show.



2. Encourage visitor engagement through AR games

Augmented reality software and image recognition technologies make it easy to create video games for your events, such as treasure hunts. Place virtual clues on your stand, and allow your visitors to interact with objects to get even more clues and win prizes. Of course, the possibilities are endless, and you can create any game you like. Hire a VR game developer or production company to bring the experience you imagine to life.

3. Open access to your virtual reality lounges

3D models can allow visitors to visualize event halls of all kinds as a whole, but virtual reality pushes the possibilities even further by allowing them to fully immerse themselves in the environment. Thanks to this technology, for example, it is possible to move around an event while staying at home or in your office. A godsend to offer more visibility to your events.

4. Organize interactive 360-degree virtual reality meetings

Thanks to virtual reality, remote visitors can experience the event as if they were physically present. 360 degree cameras allow these virtual visitors to see other people in the room as if they were next to them. Likewise, it is possible to use augmented reality to see and manipulate objects in real time. This combination of technologies create new ways of interacting.

5. Attend a show as a virtual visitor

Since 2013, it is possible to visit an event and interact with other visitors in virtual reality. Now we're getting closer to a world where we don't even have to travel or book a hotel to attend a trade show. Many feel that nothing beats physical interactions and real encounters, but these technologies make it possible to offer the chance to people who could not have come to attend an event.




RENT A VR / AR HELMET FOR EVENTS

6. Show the before / after of a place when announcing a work project or during the inauguration

7. Enhance a place by creating a unique and dynamic decor

8. Raise funds for a great cause at a charity gala

9. Offer the “behind the scene” experience to the public

10. Spread a poignant message to the public through an immersive experience

RENT A VR / AR HELMET FOR EVENTS

11. Event communication: putting the consumer at the heart of storytelling

12. Marketing: changing the relationship between the brand and the consumer

13. Create enthusiasm around a product: offer a unique experience to the general public

14. Services: improve existing services through VR

15. Social media content: VR and 360 ° content for more engagement of your followers

CALL A VR / AR AGENCY



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