Facebook now adds animated augmented reality reactions to Messenger

Facebook now adds animated augmented reality reactions to Messenger

Summary

Facebook keeps copying (or plagiarizing) its competitor Snapchat. The social network giant has thus taken over the way of illustrating its reactions in augmented reality used by Snapchat as well as various filters. Messenger's new augmented reality animations are meant to be funnier and more fun. Update on these new features.



Augmented reality filters and masks on Facebook Messenger

It was yesterday that Facebook launched its new augmented reality filters and masks intended to illustrate, in an original and funny way, his expressions and feelings during a video conversation with a friend or in a group.. Very easy to use, the animated reactions offered by the messaging system use the classic icons used by Facebook. Thus, it is enough to press on a heart to see appearing small hearts coming out of your head before they vanish.

Other reactions in real time are also possible. So, by pressing the laugh icon, several laughing smileys will appear around your face. Sadness will be represented in the form of tears coming out of your eyes. Stupor and anger are also available. But that's not all. Facebook's real-time video messaging now also allows you to change the colors of your video chats and add funny masks.

Augmented reality filters and masks also added to Messenger

Facebook video messaging allows you to add a color filter to your video chats. You can therefore, at your leisure, adopt a retro style in black and white or even clown in red and yellow or blue and white.. Several filter colors are thus available. Messenger also proposes to add the classic filters that Snapchat has democratized among adolescents. So, you can easily make up yourself as a graduate, adopt a rabbit or bear head or even wear a flower crown. Other augmented reality filters are also available such as adding stars in your environment, little hearts, etc.



Be aware, however, that Messenger primarily targets brands to monetize its real-time messaging which now has 1,2 billion users.. The objective, more or less hidden from Facebook, is above all to sell a way for brands to contact users. The relationship with customers is a juicy market on which Messenger is positioned and therefore naturally improves its messaging to attract even more users..




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