Jack Daniel's whiskey bottles play the augmented reality card

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Summary

  • Jack Daniel's highlights its brand in augmented reality

The famous brand of whiskey Jack Daniels's is playing the card of modernity by betting on augmented reality as a marketing argument with a particularly promising campaign.

The project, developed by the company Tactic, proves to be a very relevant use of augmented reality with the transformation of any label of a Jack Daniel's bottle of Tennessee whiskey in an educational experience on the brand.



Jack Daniel's highlights its brand in augmented reality

Make known its brand and its qualities, its history and its employees. This is the particularly educational objective chosen by the American alcohol company. The application available on smartphone or tablet is of course reserved for those who are old enough to consume alcohol. It automatically recognizes a bottle and starts the application. Three different augmented reality experiences are available. The first explains the whiskey making process from water, to barrel making, fermentation and distillation. Each time, a small 3D diorama is offered.

The second allows you to discover the Lychburg distillery in detail, the functioning of the premises, the people who work there… The whole presents an impressive level of detail. Finally, the last experience offers a real narrative dimension with stories about the man, about Jack Daniel himself. Each time, it's a voice (in English), which tells. Any bottle of the brand can be tested so do not hesitate to get started.. In store, however, it could take a little time and attract attention to carry out the experience ...





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