Leak, error or strategy, the new Pimax Artisan unveiled by a tweet

Summary

• The Pimax Artisan revealed by "mistake" on Tweeter

The future virtual reality headset, Pimax Artisan, was not to be unveiled until CES 2020. A tweet… from the PimaxVR account, leaked the announcement and even the characteristics of the device.

The Chinese group which already offers two virtual reality headsets intended to present, by surprise, a new headset called Artisan. However, a tweet published yesterday and emanating from the official account of the company revealed the secret before the hour which made react the director of the Asian firm who is surprised. Whether this is a leak, a mistake, or a real diversionary strategy on the part of the company under fire from critics after the new delivery delay announced for 8K and 5K. Decryption ...

The Pimax Artisan revealed by "mistake" on Tweeter

As you can see in the tweet posted yesterday by the Chinese company's official account, the Pimax Artisan has been partially exposed. However, Pimax's European marketing director ensured that the headset was not to be unveiled until CES 2020 which will take place in early January in Las Vegas. So it looks like an error or else a leak on the part of an employee. Still, the fact that the image contains a Christmas tree suggests that it was intentional to feature it right now. A strategy therefore on the part of the group, confirmed by the fact that the image now also appears on their website.

This "indiscretion" however tells us more about the next headset of the Chinese company. Indeed, we can read certain characteristics there such as, for example, a 140-degree field of view, a resolution of 3.200 x 1.440 and a refresh rate of 120 Hz. Features below the other two models in the group, the 8K and 5K. However, the price of the virtual reality headset remains secret because it is partially disclosed. The Pimax Artisan would therefore undoubtedly be an entry-level helmet for the Asian manufacturer. No more answers at CES so ...