- Micro VR Kit: origami virtual reality glasses
- Micro VR Kit is a product intended for commercial operations
More and more companies are eyeing virtual reality to conduct business operations and promote their brand or products. Virtual reality marketing is now an option chosen by many brands that offer either virtual reality applications to download, either virtual reality experiences to be enjoyed at a trade show or event be still offer a virtual reality headset to its customers, generally in the form of Cardboard, as was the case in Peru with an interesting advertising campaign on the beach route to prepare for back to school. In order to offer their customers promotional virtual reality glasses at low prices, a Japanese company launched foldable virtual reality glasses made of paper and cardboard.
Micro VR Kit: origami virtual reality glasses
Japan is the country of origami, this art of folding paper into shapes. The Japanese company DLX inc was inspired by this ancestral art to develop the first paper and foldable virtual reality glasses. The product is delivered in a small bag of approximately 7 cm in diameter and only 2 cm in height. Once out of its packaging, the card stock glasses can be unfolded.
These then appear with their elaborate folding. Two plastic lenses are present as well as an elastic to place around the head and a holder for the smartphone. A very original concept which suffers, however, from a very limited life expectancy.
Micro VR Kit is a product intended for commercial operations
The origami virtual reality glasses, Micro VR kit, are of course primarily intended for brands wishing to carry out a commercial operation by offering these glasses to their customers and by encouraging them to consult the virtual reality application developed for the operation. Micro VR Kit has a much lower cost than cardboard virtual reality masks like Google Cardboard and should probably convince many professionals to carry out a marketing operation like this.
Very light and can fit in the pocket, it is an ideal little gift to introduce a virtual reality application. Many brands have already in the past offered such commercial operations for the launch of a new product by offering Cardboard to their customers. but that amounted to a few euros per mask and represents a significant volume per mask. Due to its small footprint and reduced price, the Micro VR kit could convince new brands to launch their own operation.