The best stores and sales experiences in virtual or augmented reality

The best stores and sales experiences in virtual or augmented reality

Summary

Virtual reality and augmented reality are like 3D in a movie a few years ago. To want to abuse it too much, we can lose the customer. Doing it just because it's "trending" or "hype" can quickly undermine the end goal. Want to know what to really do? Follow the guide to successful stores using VR and AR. Be careful, however, these are almost exclusively American examples.



The best stores and sales experiences in virtual or augmented reality

InContext Solutions: a company for managers

We start with a solution which, in fact, is not intended for customers but for managers. The idea is to be able to let them see how a virtual reality campaign will be received by customers.. And the results are particularly good from an adaptability point of view. Some companies that have tested it have seen an increase in sales of up to 14%. The idea is simple: change the way the signs are displayed, where they appear, their content ...

Blue Visual Effects: messages for stores

Here, it's a partnership with a pharmacy franchise: Good Neighbor. The augmented reality company creates a completely AR experience. This makes it possible to display specific messages in the stores, specifically related to the needs of customers according to the different departments.. Augmented reality also makes it possible to find discounts and other advantages.


The best stores and sales experiences in virtual or augmented reality


Strata: test products virtually

Here, we are more in the field of gadgets. The Nu Skin Lumi Spa app allows you to easily test the brand's tools in this case how the anti-aging cream would impact your face. Just open the app and take a photo. You will then have direct feedback which aims to encourage you to buy and share the image on social networks.


Zero Light: for car dealers

The name of Zero Light won't ring a bell. On the other hand, its main customer is much better known since it is Audi. Zero Light creates virtual reality experiences for the car brand.  The rendering is honestly exceptional with the possibility on HTC Vive to move around a car, to open the hood ... You can also customize the vehicle you have in front of you with 90 Hz vision and less than 20 ms latency. And you won't even suffer from seasickness or nausea.


The best stores and sales experiences in virtual or augmented reality

Auredi: a 2.0 menu for restaurants

We end these examples with a specific trade, that of catering. The idea is to mix a restaurant and a social experience through blockchain and 3D. Several Los Angeles restaurants have already opted for this solution, which consists of offering 3D models of dishes on mobile devices before they order.. This is called Menu 2.0.



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