Promotion, test, simulation, automotive professionals have released their secret weapon to introduce their new products, Oculus Rift.
It might not be better than a full-scale test, but it's already setting foot in the future. At the Paris Motor Show, which takes place from October 4 to 19, the virtual reality headset is the added value of this 2014 edition. There is therefore still time to experience VR.
Present on several stands, it allows the connected car of tomorrow to be tested, as well as the existing functions offered by manufacturers.
For Peugeot “it is a fun and original way of communicating about our innovative services”. As proof, a scenario (Havas Event) and a staging (Bonjour Interactive Lab) and let's go for a three-minute trip. The brand also uses it to promote its Connect SOS application. It allows you to geolocate a vehicle and intervene more quickly in the event of an accident.
Ségula Technologie has instead bet on road safety by making a city accident at 66 km / h live through the helmet.
On the other hand, at Seat you can take the place of the pilot on board the new Cupra range.
Something to impress you and since an experience is sometimes worth more than a long speech, car manufacturers have everything to gain. It's also a good showcase for the Oculus Rift headset and an opportunity to approach an audience as unexpected as it is plural.