Virtual dressing room: augmented reality to the rescue of e-commerce

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Adriana Gil
@adrianagil

Summary

  • The virtual dressing room so you don't have to make mistakes when making a purchase
  • Touch screens, holograms and 3D prints

It is now possible to use augmented reality for online clothing purchases. This technology makes it possible to have a very precise rendering of what the garment would look like if you were testing it in a virtual fitting room. New technologies such as haptic screens, for example, will make it possible to touch it virtually.



Fans of online shopping know that it is sometimes difficult to decide on a model of clothing. In addition to the traditional size problems, buyers are sometimes disappointed when they receive their product because it does not look as good on them as on the model who presented the garment or the texture does not seem ideal to them. Update on technologies that make it possible to use a virtual dressing room.

The virtual dressing room so you don't have to make mistakes when making a purchase

E-commerce has changed our consumption habits. Internet sales actually have many advantages, such as buying on the day and at the time of your choice without leaving the comfort of your home. The prices are also generally more attractive. The main concern with e-commerce is that the lack of a virtual dressing room may be the source of disappointment upon receipt of the item. Now, augmented reality can fill this gap.

Fitle, a French company, launched an augmented reality application that is a real virtual dressing room. The concept is simple. First, you need to take several photos of yourself and indicate your exact measurements. From these pictures, the application generates a realistic avatar of your person and you can, at your leisure, try all the models that attract you on your avatar. In the blink of an eye you will be able to visualize what this or that item of clothing will look like on your avatar. A real virtual dressing room. The app also goes a step further by building up a real library of your past purchases and allowing you to make sure, for example, that the pants that you bought three months ago go well with the sweater that you noticed today. .



Touch screens, holograms and 3D prints

The future of e-commerce will undoubtedly also pass through haptic screens. These touch monitors allow you to virtually touch a texture to make sure it feels nice and matches what you hoped for.



The development of holograms will also, ultimately, easily be able to visualize a product in three dimensions and from all angles and this, with a very faithful rendering.

Finally, 3D printing may, in the future, solve delivery problems by allowing the user to 3D print the product of your choice. This technology also has the advantage of being able to easily customize a product.



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