Virtual Reality Startups, Survive Now, Thrive Tomorrow!

Who I am
Steven L. Kent
@stevenlkent
Author and references

Summary

  • Potential of VR to eclipse other technologies
  • VR take-off within 1 to 5 years
  • Selective investors
  • The levers of virtual reality startups
  • 1 - Game compatibility
  • 2 - Niche markets
  • 3 - Developer tools
  • 4 - Video games

Potential of VR to eclipse other technologies

A moment when the first sales estimates for virtual reality headsets are starting to arrive, a moment of hope for the creators of virtual reality content as well, this may be the best time to start operating in the field. Why ?



VR take-off within 1 to 5 years

Selective investors

The levers of virtual reality startups

1 - Game compatibility

- video game development companies will have to play the card of compatibility between 2D and virtual reality. Design 2D content, which announces color: the potential for creating virtual reality content and developing virtual reality content must appear on the screen. For example, creating 360 degree videos viewable on a 2D screen. Some games are now also playable in VR or on a 2D screen.

2 - Niche markets

Another option may be to develop VR for customers who can immediately get their hands in their pockets, play in a niche market.

These types of customers don't care whether VR has taken off or not, if they want to benefit their business today or make their life easier. By focusing on this niche market, startups would no longer need mass adoption of virtual reality.


3 - Developer tools

Since virtual reality is a new medium, there are still hundreds of solutions to be developed in this field. Startups wishing to develop in virtual reality will have to offer something that allows developers to build their applications, test them or even deploy them. Then they can build a customer base.


4 - Video games

Startups who, on the other hand, want turning only to virtual reality experiences for video games will have to self-priming.  Investors today are quite cautious and invest little in this type of startup, because their success will depend on the breakthrough of virtual reality on the mass market, or called “mainstream”. This does not mean that it is not possible to create a video game in virtual reality today., but that before the market is well defined and its players, investors will be moving towards 2D gaming for some time to come.



The challenges of virtual reality are many, but so are the potential applications. Startups will have to get up early in the morning and arm themselves with courage, but don't we say “the morning fog does not stop the pilgrim”?



add a comment of Virtual Reality Startups, Survive Now, Thrive Tomorrow!
Comment sent successfully! We will review it in the next few hours.