- The workplace transformed by virtual reality and augmented reality
- A revolution for all industries
- VR and AR in the automotive industry
To gain the advantage over the competition, it is necessary for companies to constantly evolve in the way they serve customers but also employees. Of many companies tend to neglect the comfort of their staff, which can affect productivity. Difficult to stimulate innovation within a company still using tools dating from the 80s.
Successful businesses know that the best way to keep customers happy is to provide the best place to work. To do this, it is necessary to improve three points: culture, process, and technology. Many firms forget that technology can play an essential role in cultural development.
The workplace transformed by virtual reality and augmented reality
Market leaders offer Real-Time Experience, enabling them to deliver the right information at the right time to their employees. These experiments are based on many electronic devices and adaptation to these devices. The first wave of this transformation was initiated by mobile devices. The future of the workplace now relies on new virtual reality and augmented reality technologies.
Last year, most companies saw VR and augmented reality technologies only for video games. Today, many of them seek to access data more easily, and to understand it better. In this context, augmented reality presents itself as an interesting option due to its ability to superimpose computer-generated images on top of the real world. Virtual reality, on the other hand, creates an immersive computer-generated environment.
Many companies are exploring the potential of these technologies to try to provide new experiences in the workplace. For example, VR and AR can improve collaboration or provide easier access to data. Training, design and field service are some of the main workplace experiences enhanced by these new technologies.
A revolution for all industries
Their implementation is not limited to specific industries. All businesses and all positions can enjoy their profits. The data specialists can use it to visualize digital dashboards, and plant managers can monitor asset status via a digital overlay.
It is not about creating replicas of existing processes in virtual or augmented reality. The precursors of this industrial revolution are creating new ways of developing and selling services and products. For example, elevator manufacturer ThysenKrupp uses the Microsoft HoloLens headset to visualize an elevator repair before the technician is on the scene. Once there, the technicians can let themselves be guided by augmented reality to repair the mechanism.
VR and AR in the automotive industry
In the automotive industry, VR and AR are used to improve product design. Ford notably uses the Oculus Rift to create virtual car models and collaborate as a team on design changes. This reduces the need to create physical prototypes, allowing engineers to explore more creative possibilities. Likewise, Audi offers an augmented reality brochure for its Audi TT.
It is in the interest of companies to learn from the leaders mentioned here and to assess which processes could be improved or transformed by the use of virtual and augmented reality technologies. It is also important to ask IT vendors about their VR and AR plans to make sure they are in tune with the major upheaval ahead.