VR pros reveal why sales aren't soaring

Who I am
Alejandro Crespo Martínez
@alejandrocrespomartínez

Summary

  • VR pros say price and lack of content are the biggest barriers to buying

In order to get expert opinion on the virtual reality market and its future, SuperData conducted a survey of nearly 600 VR / AR pros. As regards the obstacles to the adoption of these technologies by the general public, 52% of the professionals questioned believe that the lack of available content is the main barrier. In 2017, they were 62% to share this opinion.



Likewise, 52% consider thatthe price of VR headsets is the main obstacle to the democratization of this technology. In 2017, 60% thought so. According to SuperData analysts, this drop in the percentage of VR pros considering the price of headsets too high is directly linked to the drop in prices of major devices like the HTC Vive, the Oculus Rift or the PlayStation VR. In addition, the arrival on the market of standalone headsets like the Oculus Go has lowered the entry price of VR headsets.

VR pros say price and lack of content are the biggest barriers to buying

Regarding the lack of content, the arrival of blockbuster games like Fallout 4 VR or Skyrim VR has also started to alleviate the problem. Other barriers to adoption cited by professionals include the usability, size, design of VR headsets as well as lack of knowledge on the part of the general public. These different factors were already mentioned in 2017.

Regarding adoption of VR and AR technologies by businesses, the main obstacle remains the fear of not generating a return on investment. The SuperData report also touches on other points such as the growth of enterprise VR / AR over the past 12 months, and the importance companies place on these technologies for the next year. The full report is available free of charge at this address.





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