Summary
This is indeed what Jeff Gattis, Marketing Manager for HTC, revealed in a recent interview with Cnet:
The good point to emphasize is that HTC Vive is not alone. It faces competition from Sony's Oculus Rift and Morpheus, the most popular large headphones.
Unlike headsets dedicated to mobile phones, Vive and the others initially focus on video games. Car these are the games players are waiting for. If this step is failed, then everything risks collapsing on the side of the gaming universe for a good while. It could be due to a bad launch line-up, too high a price tag, badly made headphones, or failed communication.
Finally, even if that happened, there would always be headsets for mobiles which would experience good growth thanks to their attractive price and practical applications.
First returns
Nevertheless, HTC doesn't have to worry since they got very good feedback lors of the San Diego Comic-Con.
Gattis wants more than anything to make its product known in America, Asia and Europe. He explains it during the comics convention:
As they say, you have to see it to believe it.
With still no price in sight, the Vive helmet will be able to test the waters at the end of 2015 before the Rift and Morpheus make their appearance a few months later.