Augmented reality is currently mainly reserved for smartphones, as well as the first augmented reality headsets like the Magic Leap One or the Microsoft HoloLens. However, in the near future it is likely that this technology will be incorporated into all screens and even windows or shop windows.
Adobe today unveils the Project Glasswing: a showcase for mixing digital content and interactions with real-world objects. Users will be able to view assets created with various Adobe tools such as After Effects, Premiere Pro or Dimension.
It will be possible to control the opacity of the display case, in order to see or hide the objects stored on the other side. The digital elements can be repositioned at will, and it will be possible to interact with them.
According to a post published by Adobe on its blog, Project Glasswing aims to "Bring Adobe design tools into the real world by creating the illusion of a Photshop, After Effects or XD layer in front of real 3D objects".
For example, a shoe shop could use this innovation to overlay text, graphics or videos on its storefront products. Enough to grab the attention of customers, impress them and provide them with information. Likewise, a vending machine could add waterfall effects to make passers-by thirsty and want a good bottle of water.
Un museum could also use it to add information around works of art protected by glass. The possibilities are numerous, and Project Glasswing seems to confirm the imminence of the rise of mixed reality ...