- Very strong sales growth in VR and AR according to the firm IDC
The research firm IDC has just published a new survey on technology spending and virtual reality and augmented reality will represent the largest increases by 2023.
Technology keeps getting better. Every year, more powerful smartphones appear, better quality televisions, etc. Growth in spending on these traditional technologies remains slow. What about new technologies like virtual reality and augmented reality? A famous firm, specializing in information on the evolution of the technologies, information, telecommunications and more generally consumer technologies markets has just published an interesting study.
Very strong sales growth in VR and AR according to the firm IDC
According to the study published by IDC on October 11, spending on technology is expected to reach the 1.600 trillion mark in 2019. This represents an increase of + 5,3% compared to 2018. However, this growth is not similar depending on the type of technology. The study shows that around three quarters of these purchases are for traditional technologies such as mobile telephony and computers. The rate of sales growth in these traditional technologies is however quite low at + 2,2%.
The strongest growth is found in emerging technologies. So sales of virtual reality headsets or augmented reality glasses show much stronger growth and the firm IDC thinks that it will be nearly 56% by 2023 on an annual basis. Very good figures therefore which will undoubtedly be driven, this year, by the sales of the Oculus Quest which seem to go well beyond expectations.